08 Aug '11, 9am

As @hughsfishfight returns to airwaves, Sainsbury's, Waitrose and Birds Eye hail increased demand for sustainable fish:

As Channel 4 prepares to air an update of Hugh's Fish Fight this evening, retailers have today revealed how sales of fish have been boosted by the high-profile campaign. Hugh Fearnley-Whittingstall's campaign has garnered support from more than 700,000 people since the programme first aired in January, demanding that the EU reform its Common Fisheries Policy to end the controversial practice of discarding and to better protect European fish stocks. FURTHER READING EU carbon price plunges to record low as focus returns to Greece Government launches blueprint for green business co-operation As a result, retailers also came under pressure to promote less fashionable fish varieties and provide clearer information to customers about the environmental impact of thir buying choices. A number of supermarkets responded with a series of initiatives designed to encourage shoppers to ...

Full article: http://www.businessgreen.com/bg/news/2100004/hughs-fish-f...

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