01 Apr '13, 12pm

Marketing to – and Connecting With – Your Next Billion - (press release)

Marketing to – and Connecting With – Your Next Billion - (press release)

TV advertisers are watching as millennials and their family members – especially their parents – who have adopted similar socially conscious views increasingly populate prime demographics. One outcome of these increasingly “sustainability-supporting demographics” is that advertisers and corporate leaders are now actively exploring how they can persuade their global customer base that they “get it” too. In the Rush for Social Media Most agencies that guide the marketing world have been working hard these last few years to “get” how they can use social media. As a result, it is not surprising that many have missed the other major social movement that has erupted in the same time: social enterprise and social innovation. (Understand the differences between these two ) While social media can influence customers, if you need to add a billion new customers (P&G’s goal) social en...

Full article: http://www.csrwire.com/blog/posts/781-marketing-to-and-co...

Tweets

Bye Thailand! Until next time....Singapore here we come

Bye Thailand! Until next time....Singapore here...

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I can not see you in SG because you are performing at a night club. I really wanted to go... Next time

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