Marketing to – and Connecting With – Your Next Billion - (press release)

Marketing to – and Connecting With – Your Next Billion

csrwire.com 01 Apr '13, 12pm

Marketing to – and Connecting With – Your Next Billion - (press release)

TV advertisers are watching as millennials and their family members – especially their parents – who have adopted similar socially conscious views increasingly populate prime demographics. One outcome of these increasingly “sustainability-supporting demographics” is that advertisers and corporate leaders are now actively exploring how they can persuade their global customer base that they “get it” too. In the Rush for Social Media Most agencies that guide the marketing world have been working hard these last few years to “get” how they can use social media. As a result, it is not surprising that many have missed the other major social movement that has erupted in the same time: social enterprise and social innovation. (Understand the differences between these two ) While social media can influence customers, if you need to add a billion new customers (P&G’s goal) social en...

Full article: http://www.csrwire.com/blog/posts/781-marketing-to-and-co...

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@ReachScale » 24 Apr '13, 8pm
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@ReachScale » 22 Apr '13, 6pm
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@ReachScale » 12 Apr '13, 10pm
How do #advertisers persuade socially conscious #Millennials that their company cares? #SkollWF #CSR [link] cc @BlendedValue
@ReachScale » 09 Apr '13, 1pm
RT @company2keepinc: How to connect w/ the socially conscious #Millennials [link] by @ReachScale #Marketing #CSR @CSRWire
@ReachScale » 09 Apr '13, 4am
1. Meet designers of future #engagement models-4 Tasks 4 #Mkting #Chiefs Trying to Connect w Future Customers [link] #WHCC13
@ReachScale » 08 Apr '13, 12am
RT @ReginaKnaster: “@ReachScale:innovative #socbiz solving our challenge ?[link] empresa social:mercado BoP &modelo innovador para las grandes
@janlgordon » 07 Apr '13, 6pm
#Advertisers Need to Engage Socially Conscious #Millennials and Show They Care [link] via @ReachScale
@ReachScale » 07 Apr '13, 3pm
#COF13 Idea 1. Meet designers of future #engagement models: 4 Tasks 4 Mkting Chiefs 2Connect w Future Customers [link]
@SharedValueCA » 07 Apr '13, 1pm
Marketing to – and Connecting With – Your Next Billion [link] #SharedValue #CSR
@ReachScale » 06 Apr '13, 1pm
RT @DanAldridge1: How do young people connect with #social #entrepreneurs? #Marketing to Gen Next w/ #socialmedia [link] @CSRWire @reachscale
@ReginaKnaster » 05 Apr '13, 7pm
“@ReachScale:innovative #socbiz solving our challenge ?[link] empresa social:mercado BoP &modelo innovador para las grandes
@DanAldridge1 » 05 Apr '13, 3pm
How do young people connect with #social #entrepreneurs? #Marketing to Gen Next w/ #socialmedia [link] @CSRWire @reachscale
@ReachScale » 05 Apr '13, 12pm
RT @ToGovern: RT @CSRwire: #Marketing to – and Connecting With – Your Next Billion [link] by @ReachScale #socent #innovation #brand
@ReachScale » 05 Apr '13, 1am
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@ReachScale » 05 Apr '13, 1am
Thx @faisal_hoque @ReachScale Fantastic Read! Reading Fortune at theBoP again: 4 Tasks 4 CMOs 2Connect w Future Cust [link]
@ReachScale » 05 Apr '13, 12am
1. Meet designers of future #engagement models: 4 Tasks 4 Mkting Chiefs 2Connect w Future Customers [link] cc @faisal_hoque
@ReachScale » 04 Apr '13, 11am
1. Meet designers of future #engagement models: 4 Tasks 4 Mkting Chiefs 2Connect w Future Customers [link] cc @MauraAtUSAID
@ReachScale » 03 Apr '13, 3am
1. Meet designers of future #engagement models: 4 Tasks 4 Mkting Chiefs Trying 2Connect w Future Customers [link] #SkollWF
@AFAM_NFP » 02 Apr '13, 7pm
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@ReachScale » 02 Apr '13, 5pm
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@ToGovern » 02 Apr '13, 6am
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@ReachScale » 02 Apr '13, 2am
How do #advertisers persuade the socially conscious #Millennials that their company cares? #Marketing #CSR [link] @CSRWire
@LiamJBayerSr » 01 Apr '13, 6pm
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@knowledgEnabler » 01 Apr '13, 6pm
RT @ReachScale: 2. Embrace a #sustainable #innovation biz model.-4 Tasks 4 #Mkting #Chiefs Trying to Connect w Future Customers [link] #CSR
@ReachScale » 01 Apr '13, 4pm
Who is the most innovative #socbiz already solving “our challenge” & how can we drive their solution 2 scale? [link]
@ReachScale » 01 Apr '13, 4pm
4. Use #social #entrepreneurs. -Tasks 4 #Mkting #Chiefs Trying 2 Connect w Future Customers [link] @CSRWire #marketing
@ReachScale » 01 Apr '13, 4pm
1. Meet designers of future #engagement #models -4 Tasks 4 #Mkting #Chiefs Trying to Connect w Future Customers [link] #CSR
@ReachScale » 01 Apr '13, 4pm
How do #advertisers persuade the socially conscious #Millennial that their company cares? #Marketing #CSR [link] @CSRWire
@ReachScale » 01 Apr '13, 4pm
2. Embrace a #sustainable #innovation biz model.-4 Tasks 4 #Mkting #Chiefs Trying to Connect w Future Customers [link] #CSR
@ReachScale » 01 Apr '13, 4pm
3. #SocEnt builds #sustainable models that become #brand #assets-Tasks 4 #Mkting #Chiefs Trying 2 Connect w Customers [link]
@ReachScale » 01 Apr '13, 4pm
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@RobRhorer » 01 Apr '13, 3pm
RT @CSRwire: "If u want to add a billion new customers, #SocialEnterprise, not #socmedia, is developing the models to reach them" [link]
@2GEM_ME » 01 Apr '13, 3pm
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@CSRwire » 01 Apr '13, 3pm
"If u want to add a billion new customers, #SocialEnterprise, not #socmedia, is developing the models to reach them" [link]
@ReachScale » 01 Apr '13, 2pm
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Marketing News: Marketing to – and Connecting With – Your Next Billion - [link] (press relea [link]
» 01 Apr '13, 1pm
1st Insight Mktg: Marketing to – and Connecting With – Your Next Billion - CS... [link] [link]
@deborahbarlow » 01 Apr '13, 12pm
Marketing to – and Connecting With – Your Next Billion [link] via @sharethis
@BalmerBlack » 01 Apr '13, 12pm
Marketing to – and Connecting With – Your Next Billion - [link] (press release) (blog) [link]
@SeenMediaComm » 01 Apr '13, 1pm
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