31 Mar '13, 11pm

$50,000 For A Good Fuel Economy App, Courtesy Ford

$50,000 For A Good Fuel Economy App, Courtesy Ford

The Ford Motor Company has recently announced a $50,000 challenge for today’s best app developers. Looking to regain the claimed fuel economy of some of its hybrids, Ford is offering a $50,000 award to developers who can create the best mobile or web-based apps that will help customers easily access their personal fuel-economy performance data and increase their fuel economy. Image Credit: Ford Motor Company Based upon the OpenXC platform, the apps will allow customers the ability to learn how to optimize their fuel efficiency habits. Driver behavior is probably the leading cause of unoptimized fuel efficiency, so Ford is hoping to encourage drivers to change their driving habits by giving them data that will help them understand how to become more fuel efficient. “We have found that there are so many factors impacting the fuel economy people get, especially with hybrids a...

Full article: http://cleantechnica.com/2013/03/31/50000-for-a-good-fuel...

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