05 Aug '11, 9am

Effective Social Media for Sustainable Businesses

Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets, statuses, shares, +1s and thumbs. I’ve a low tolerance for social media used poorly. There are plenty of examples out there, and it’s clear that a lot of companies are simply trying to transpose how they’ve engaged with their customers previously onto this arena. It doesn’t work. Noah Brier’s recent piece on Ad Age, “Want to Tweet? First, Teach Your Brand to Speak” hit it perfectly: Act less like brands, and more like people. Especially in the sustainable business realm, people don’t want to be treated like cattle, endlessly herded to deals. It may seem intuitive to you that these outlets are useful for coupons and deals. We’re in a bad economy and times are tough, after all. True, but we all have “that friend” who talks about himself incessantly — perha...

Full article: http://www.triplepundit.com/2011/08/effective-social-medi...

Tweets

Social media means business

Social media means business

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