25 Mar '13, 5pm

Are #solar companies equipped to get into #energyefficiency?

Are #solar companies equipped to get into #energyefficiency?

Residential solar companies have a unique opportunity to engage the energy efficiency market. Because a contractor is already talking to an energy-conscious consumer, a conversation about simple efficiency retrofits is a natural next step. It also doesn't make a lot of sense to slap solar panels onto an energy-inefficient house. Since the solar services behemoth SolarCity moved into energy efficiency services in 2010, people are starting to ask if it represents a broader trend in the market. Some programs, like the California Solar Initiative, require homeowners to get an energy efficiency audit before applying for solar. And while some solar companies are trying to tap the efficiency market through their existing sales channels, the crossover from solar to efficiency hasn't happened in a big way. (One notable move was Mid-Atlantic installer Standard Solar, which created a...

Full article: http://www.greentechmedia.com/articles/read/are-solar-com...

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