03 Aug '11, 4am

How Sustainability is Driving Growth in IT, Telecom and Cleantech

How Sustainability is Driving Growth in IT, Telecom and Cleantech

Companies in a wide range of industries are using sustainability as a springboard to growth, often doing so by working across industries as GreenBiz Group's VERGE conference recently demonstrated. I've written on GreenBiz.com about the three main strategies companies are taking to innovate and grow with sustainability as a primary driver. While companies develop and execute comprehensive sustainability strategies with a range of stakeholders and business partners across their ecosystem and even across industries, the success of sustainability-driven revenue growth strategies ultimately depends on how well a company serves the needs of end markets and specific customers. Looking deep within an industry, in addition to across them, underlines how large and important the sustainability innovation and growth opportunity has become. My work recently with the executive team of a...

Full article: http://www.greenbiz.com/blog/2011/08/02/how-sustainabilit...

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