22 Mar '13, 8am

UN Secretary General Ban Ki-moon calls on world to mobilise beyond the hour #EarthHour

Earth Hour is a global environmental initiative of WWF. Individuals, businesses, governments and communities are invited to join the global community for the world’s largest the world’s largest voluntary action for the environment that has become the iconic symbol of people’s commitment to protect the planet. This year sees a celebration of environmental outcomes generated by its participants around the world. In 2013, Earth Hour’s ‘I Will If You Will’ concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 involved hundreds of millions of people in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.

Full article: http://earthhour.org/un-hq-2013

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