02 Aug '11, 11am

No green-washing here: we talk to Greenhouse PR's Anna Guyer:

No green-washing here: we talk to Greenhouse PR's Anna Guyer:

The majority of journalists have, at one point or another, had a bad experience with a PR agency. Whether it’s the new graduate who calls incessantly despite your patent lack of interest in a product that is completely unsuitable for the publication you work for, or the bullying corporate officer who doesn’t like the ‘tone’ of a piece you have written; sometimes just the sight of a well-worn caller ID can be enough to force a sigh. And it isn’t just the denizens of Fleet Street who can sometimes find PR difficult to fathom. With accusations of greenwash flying around, consumers too are wary of the PR industry and wonder how much of what they’re being told is truth. But just as not every journalist is Clive Goodman in disguise, not every PR is out to obscure the truth. Anna Guyer, founder of Greenhouse PR, is one of those people. She knows her brand, her business, and her c...

Full article: http://www.theecologist.org/green_green_living/green_busi...

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