02 Aug '11, 8am

How to Tell Your Sustainability Story: the Messier the Better

How to Tell Your Sustainability Story: the Messier the Better

I had an ah-ha moment about this challenge today while reading social media guru Beth Kanter’s excellent blog post, How Networked Non-Profits Are Using Social Media to Power Change . In a recent post, Kanter describes the “living case study ,” a work-in-progress that shines the light on an issue or cause by sharing the ride, not simply celebrating the arrival. As Kanter writes, “While the traditional case study is tidy, packaged, and finished—the living case study is open to input, questions, reflections, and most of all, empowerment of peers.” This notion of sharing a messy work-in-progress to audiences engaged in the business of sustainability is not new. Retail giant Walmart, for one, has been telling the story of its long and complicated sustainability journey for many years now, opening itself up to everything from caustic criticism to resounding praise from analysts,...

Full article: http://www.triplepundit.com/2011/08/sustainability-story-...

Tweets

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This notion of sharing a messy work-in-progress to audiences engaged in the business of sustainability is not new. Retail ...

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