01 Aug '11, 11pm

Timberland Keeps Stretching with Ambitious 2015 CSR Goals

Timberland Keeps Stretching with Ambitious 2015 CSR Goals

Timberland unveiled new 2015 sustainability goals today that in some ways look a lot like the company's 2010 goals. Reduce emissions by 50 percent? Check. Thirty-nine percent green power use? Check. These two new Timberland goals are actually existing goals pushed back five years, and the green power goal has actually been scaled down. This is not to say that Timberland is slacking off on sustainability: Goals that were considered aggressive between 2006-2010 can arguably still be seen as pretty ambitious five years from now when you factor in Timberland's projected business growth. And no matter how you look at it, achieving a 38 percent reduction in emissions is an impressive feat, even if your stated goal was a 50 percent reduction. "Setting aggressive goals challenges us to go to places we never would," said Beth Holzman, Timberland's CSR Strategy and Reporting Manager...

Full article: http://www.greenbiz.com/news/2011/08/01/timberland-keeps-...

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