01 Aug '11, 11am

Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign #CSR

Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign #CSR

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes can ever truly be ‘green,’ the ads for these cigarettes have environmentalists up in arms because of the way they divert attention from the very unhealthy reality of the company’s actual product. The advert for Natural American Spirit cigarettes lists environmental efforts by the manufacturer as evidence of the product’s eco-friendly nature. They began appearing in March in magazines such as Esquire, Field & Stream, Wired, Mother Jones, Elle and Marie Claire . The company is owned by Reynolds American Inc., maker of many cigarette brands not usually seen as “natural” or “green”. The company claims that the ‘eco friendly’ moniker does not speak to the health and safety of the Natural Spirit cigarettes, only their manufa...

Full article: http://www.triplepundit.com/2011/08/backlash-against-gree...

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