30 Jul '11, 11am

Molson Coors Knows What Women Want -- Pink Beer | Care2 Causes

Molson Coors Knows What Women Want -- Pink Beer | Care2 Causes

Written by Christie Thompson , a blogger for Ms. Magazine It seems ad execs at Molson Coors were looking for a new way to alienate include women. With only 17 percent of Molson Coors’ sales coming from women, company heads knew they had to do something. But instead of, say, rethinking their exclusively male-targeted ad campaigns for Coors Light (for example), they’ve found a simpler solution: red food coloring. In London this fall, Molson Coors is launching Animée Beer , a new product aimed at that elusive woman beer customer. It’s pink! Problem solved. In essence, Molson Coors has kept the doors locked on its “no-girls-allowed” beer clubhouse, but poked its head out to say, “Hey look! We set up a crappy flowered tent next door. You guys can hang out there.” Jeremy Brooks via flickr The new “beer” comes in three different flavors, clear filtered, crisp rose, and zesty lemo...

Full article: http://www.care2.com/causes/molson-coors-knows-what-women...

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