29 Jul '11, 8pm

Eco-Friendly Cigarettes? What?

Eco-Friendly Cigarettes? What?

Anti-smoking activists are up in arms about American Spirit Cigarette ads that claim the brand is eco-friendly. What? A green cigarette? How can that be? The claim is that these cigarettes use organic tobacco, and that their manufacturing process is environmentally friendly. Greenwashing A Deadly And Addictive Product From USA Today : “It’s an egregious ad. It’s trying to greenwash a deadly and addictive product,” says Vince Willmore of the Campaign for Tobacco-Free Kids , adding research shows cigarettes also are the No. 1 source of litter. “When you hear a product is eco-friendly, you think it’s better for you.” The tobacco company, owned by Reynolds American Inc., says it’s not saying its cigarettes are safer but that its manufacturing is greener. It says its facilities are wind-powered, its farmers use fewer chemicals and 70% of its sales staff drive hybrid vehicles. “...

Full article: http://www.care2.com/causes/eco-friendly-cigarettes-what....

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