14 Mar '13, 1pm

J&J shows how to find the money for sustainability projects: Companies like J&J, UPS and DuPont are

J&J shows how to find the money for sustainability projects: Companies like J&J, UPS and DuPont are

[Editor's note: This is the second installment of WRI's five-part series, "Aligning Profit and Environmental Sustainability ." Each post, which will run on Thursdays over the course of five weeks, will offer solutions to help businesses overcome barriers to better integrate environmental sustainability into their everyday operations.] As companies tackle environmental sustainability initiatives, such as developing a climate change strategy, early steps involve getting the CEO on board and committing to public goals. But the process doesn't stop there. In fact, that's only the beginning. Companies also need to find the money to implement projects and make good on the promised goals, all while delivering financial results. Finding the money: A case study from Johnson & Johnson Finding the funds for environmental sustainability initiatives can be a tall order, especially sinc...

Full article: http://www.greenbiz.com/blog/2013/03/14/jj-find-money-sus...

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