29 Jul '11, 1pm

Who put McDonald’s in charge of kids’ health?

Who put McDonald’s in charge of kids’ health?

When McDonald's sneezes, the media jumps. Such was the case Tuesday when the company announced it was giving the Happy Meal a makeover. Well, not really, but that's how it got reported , because the media loves simple stories. But when it comes to marketing and PR by multinational corporations, nothing is ever that simple. While my colleagues have done a great job of explaining why, nutritionally , this move is little more than PR , missing from the analysis so far is this: What McDonald's really wants is to remain in charge. The fast food giant's motivation, beyond the obvious positive PR spin, is to stave off more laws, like the one passed in San Francisco , to set nutrition standards for Happy Meals, not to mention lawsuits, like the one filed by the Center for Science in the Public Interest, that challenge deceptive marketing. No doubt McDonald's is gearing up to chall...

Full article: http://www.grist.org/food/2011-07-29-who-put-mcdonalds-in...

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