29 Jul '11, 9am

Airbrushing, CSR and False Advertising: L’Oreal Ad Banned

Airbrushing, CSR and False Advertising: L’Oreal Ad Banned

At first glance, the connection between photo editing and CSR may seem weak. But responsible advertising is a key tenet of sustainable practice. Recently the UK’s Advertising Standards Agency (ASA) banned L’Oreal advertisements featuring Julia Roberts and supermodel Christy Turlington for being “overly airbrushed.” The French make-up company admitted that the images were digitally manipulated and retouched, but staunchly denies that the ads were misleading. The company claims they “accurately illustrated” the effects of their products, and that the image of Roberts, taken by celebrity photographer Mario Testino, was an “aspirational picture.” Both L’Oreal brands, Maybelline and Lancôme, insist that their products were scientifically proven to work, and that they were “disappointed” that the ASA banned the ads. L’Oreal advertisements have been on the ASA’s radar in previous...

Full article: http://www.triplepundit.com/2011/07/airbrushing-csr-false...

Tweets

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csrwire.com 25 Jul '11, 7am

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greentechmedia.com 02 Aug '11, 11am

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care2.com 31 Jul '11, 12am

Peter Harvey, a British science teacher at All Saints Roman Catholic school in Mansfeld, Nottinghamshire, has been banned ...