29 Jul '11, 9am
@Shopkick: A Spoonful of Profit Helps the Charity Go Up #csr #biz
The amounts to 46% more donations through the for-profit app. It’s possible that the amounts could have been lower, possibly even considerably lower. Since we don’t have the data, we can’t say. But I could imagine that perhaps whatever is left over after an item is “purchased,” that the remaining points are donated, much as one might toss spare change into a charity jar sitting beside a cash register. Still, as the popularity of Shopkick has soared, (it was recently named as one of the top ten most innovative companies in retail) this could be another case of comparing a large percentage of a small number with a tiny percentage of a very large number.