29 Jul '11, 12am

Tevolution Brews Up Funds for Causes: Regardless of the type of cause marketing your cause or company is using,

Tevolution Brews Up Funds for Causes: Regardless of the type of cause marketing your cause or company is using,

You all know I love cause marketing – a partnership between a nonprofit and for-profit for mutual profit . But I also love iced tea. So it’s no surprise that I love Tēvolution , a delicious new brand of iced tea from Purpose Beverages, Inc. , launching right now in in Washington, DC and Los Angeles. This is purpose-driven entrepreneurship as Tēvolution was created specifically with causes in mind. But their model is also a great example of cause marketing that uses text messaging – SMS – to direct donations and engage consumers. The company has initially partnered with four nonprofits and contributes 25 cents from every bottle sold to one of these causes. Those of you who read my post on SMS last week know that I have a renewed interest in SMS because of its ease of use and widespread adoption. In short, just about everyone knows how to text. But not everyone understands Q...

Full article: http://www.care2.com/causes/tevolution-brews-up-funds-for...

Tweets

Happy Feet Can Go Home (VIDEO) | Care2 Causes

Happy Feet Can Go Home (VIDEO) | Care2 Causes

care2.com 29 Jul '11, 10pm

Happy Feet, as the Emperor penguin found on a New Zealand beach some five weeks ago has been dubbed, has been given a heal...

Facebook Allows Holocaust-Denying Pages to Stay | Care2 Causes

Facebook Allows Holocaust-Denying Pages to Stay...

care2.com 30 Jul '11, 9am

Facebook, extending its mercurial policies toward offensive user-created content, has told Holocaust survivors that groups...

Somalia is Dying. Why Don't We Care | Care2 Causes

care2.com 30 Jul '11, 4am

BLACK HAWK DOWN I agree ! Where were the Somalis when our soldiers were being attacked & killed . Shown in close to realit...

Harper Government Trying to Silence Canadian Artist | Care2 Causes

Harper Government Trying to Silence Canadian Ar...

care2.com 29 Jul '11, 9am

What’s a talented artist like Franke James doing on a government hit list? She is being blacklisted by the Government of C...

We think that the adorable Miss Rosie may have ...

care2.com 29 Jul '11, 11pm

Cynthia Samuels, currently Managing Editor of Care2, Causes, has been working with blogs and bloggers for six years and ha...

The Love Of A Good Dog | Care2 Causes

The Love Of A Good Dog | Care2 Causes

care2.com 30 Jul '11, 6am

Those of us who love our pets and for whom that four-legged roommate is a member of the family know that sitting with that...

Vegan Is The New Viagra | Care2 Causes

Vegan Is The New Viagra | Care2 Causes

care2.com 29 Jul '11, 6am

Forks Over Knives is a new feature film that examines the claim that most, if not all, of the degenerative diseases that a...

Boehner "Redistricting" Out Dissent? | Care2 Ca...

care2.com 30 Jul '11, 3pm

Glenn, I can understand your personal frustration with our current state of affairs. I do not support the outsourcing of j...

How Gay Rights Reached the UN (VIDEO) | Care2 C...

care2.com 29 Jul '11, 6pm

UN Human Rights Commissioner Navi Pillay released a video Thursday that details how the United Nations came to take up the...

Love preserved plum? Check before you eat, as some may cause cancer

Love preserved plum? Check before you eat, as s...

singaporeseen.stomp.com.sg 28 Jul '11, 8am

would like to tell everyone to be wary when consuming certain dried fruit products, after receiving an email which caution...

One Cow Can Change a Life: ONEMoms in Kenya | C...

care2.com 31 Jul '11, 3am

What is the long term solution to help the people of Africa? Obviously emergency aid is needed in times of crises, but the...

Bad U.S. Economy Busts Tooth Fairy | Care2 Causes

care2.com 30 Jul '11, 4am

It just shows how it all trickles down and nobody is left unscathed. I agree with you Alexandra R. The rich are getting it...

Video spoof of S'pore causes stir online

Video spoof of S'pore causes stir online

asiaone.com 02 Aug '11, 2am

SINdie founder Jeremy Sing, 34, told my paper he feels that Singaporeans are "mature enough to laugh at ourselves", especi...

Anonymous Activists Shut Down Monsanto Website ...

care2.com 30 Jul '11, 6pm

Brah---Vo! For once I am speechless and my friends and family would say I'm a bit of a chatterbox especially with everythi...

Arsenic in Apple Juice | Care2 Causes

care2.com 27 Jul '11, 11am

Recent independent product safety tests commissioned by the the New York consumer advocacy group Empire State Consumer Pro...