28 Jul '11, 9pm

Can the Cleaning Industry Design a Concentrate People Will Buy?

Can the Cleaning Industry Design a Concentrate People Will Buy?

On July 1, SC Johnson announced the launch of the Windex Mini , a pouch of concentrated Windex solution that can be mixed with water to refill and reuse old Windex bottles. This move is a critical step towards restructuring the environmentally-destructive and just plain wasteful practice of shipping water in disposable bottles, the current standard of the household cleaning industry. Concentrates, with their slimmed-down packaging, are both cheaper and easier for manufacturers to produce and ship while saving money for everyone involved. Furthermore, both consumers and manufacturers are able to reduce the use of plastic, waste and CO2 emissions by adding the water at home and not at a faraway factory. Making concentrates more available to consumers, especially with a product as iconic as SC Johnson’s Windex, is a major step in the right direction. But, to be clear, it is o...

Full article: http://www.greenbiz.com/blog/2011/07/28/can-cleaning-indu...

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