28 Jul '11, 9pm

Once again congrats to @ciscoSystems top ten spot on Interbrand's Best Global Green Brands of 2011! via @greenBiz

Once again congrats to @ciscoSystems top ten spot on Interbrand's Best Global Green Brands of 2011! via @greenBiz

Despite a sometimes-glaring gap between how companies perform on environmental issues and how the public perceives that performance, some firms succeed on both fronts. At the top of a list that focuses on both are Toyota, 3M and Siemens. Each of these firms have managed to align how they walk the green walk with how they talk the talk, according to "Best Global Green Brands 2011 ," the inaugural ranking from consultancy Interbrand. "We really wanted to make sure they are looking at both sides of the coin," said Emma Hrustic, Interbrand's director of strategy. Top scorer Toyota enjoys positive public perception of its green credentials, largely due to the Prius, but the company has also worked to make its operations more environmentally friendly. Toyota's gap between perception and perception is -7.64, meaning a lightly lower performance score than perception score. "Overal...

Full article: http://www.greenbiz.com/news/2011/07/28/toyota-3m-siemens...

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