12 Mar '13, 2pm

Play on: Using games to engage employees in sustainability

Play on: Using games to engage employees in sustainability

As sustainability becomes a core strategy for companies, employers face a challenge: They have a workforce that cares about the company’s success, but sustainability is often a new concept that may be hard to relate to personally. Based on a National Environmental Education Foundation/Roper Report, only 12 percent of Americans would pass a basic energy quiz. Companies increasingly need to fill that gap by providing education and awareness programs that both engage and drive behavior change. This is where game-based learning can work and where, recently, our team put one collaborative digital/nondigital game to the test. The Great Green Scavenger Hunt As a company that specializes in using digital game mechanics and social mechanics to engage people in sustainable choices, we generally test new ideas on ourselves. For our annual plan-and-play day, we decided to create a com...

Full article: http://www.greenbiz.com/blog/2013/03/12/games-engage-empl...

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