28 Jul '11, 7am

WRI Group to Help Companies Make Climate Strategy Core to Business

WRI Group to Help Companies Make Climate Strategy Core to Business

Johnson & Johnson and Staples are among the handful of companies launching a multi-industry group focused on making long-term thinking about climate change a key part of business strategy. The Next Practice Collaborative , a project of the World Resources Institute (WRI), is founded on the concept of "next practices," a term coined by late WRI board member C. K. Prahalad to describe actions that go beyond typical best practices and focus on future markets. "What we're trying to do now is raise the bar for what it means for a company to be a leader on climate," said WRI's Samantha Putt del Pino, one of the project leads for the collaborative. In envisioning a low-carbon, climate-constrained world, those next practices include full transition to clean energy, climate adaptation strategies, creating products and services for low-carbon markets, and taking climate risk into ac...

Full article: http://www.greenbiz.com/news/2011/07/28/wri-group-help-co...

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