11 Sep '18, 9am

via @GreenBiz

via @GreenBiz

If you’ve been paying attention, you’ve been hearing a lot more about bikes and bike share programs in the U.S. This is good news, but with regard to the urgency of lowering carbon emissions in cities, to what end? While the bike momentum seems to stem from younger generation's urban uptake, especially, we are yet to see the needed push at the climate action leadership level. The bike use case As an armchair bike advocate with a strong climate action network who continually scans for the topic, the disconnect between the two sectors seems odd. Given that, I decided to learn more about the bike industry side in a recent phone call with Claudia Wasko, VP and general manager of Bosch eBike Systems Americas. Wasko framed the topic as being about "bike use case," which resonated with me as a "bikes for climate" (#bikes4climate ) communication insight. I bet we can all appreciat...

Full article: https://www.greenbiz.com/article/global-climate-action-me...

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