27 Jul '11, 8pm

Redesigning the World for a User-Friendly Future

Redesigning the World for a User-Friendly Future

"Why do people think and act the way they do?" - That is the right question to ask, but then subsequently asking "How can we change that?" is not necessarily the right follow up, or at least is far too simplistic a way to frame it. In many cases it is that design in general (whether we're talking about laptops or buildings) needs to more effectively accommodate how people think, behave and relate to one another - to more effectively tap into underlying motivations; all of which can vary substantially with varying demographic factors and specific social/cultural/environmental contexts. Too often designers only have a superficial grasp of those behaviors and motivators and how they vary across the people they’re dealing with; nor are many equipped with the tools and knowledge base to tease out that information and effectively analyze it. Hence the need for social scientists....

Full article: http://www.greenbiz.com/blog/2011/07/27/redesigning-world...

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