27 Jul '11, 6pm

Small Commercial: Untapped Energy Efficiency: When members of the Consolidated Edison Green Team hit the stree...

Small Commercial: Untapped Energy Efficiency: When members of the Consolidated Edison Green Team hit the stree...

When members of the Consolidated Edison Green Team hit the streets to talk to small businesses about free energy efficiency programs from the utility, they go in badge first. Small business owners are exceedingly wary of anyone trying to sell them energy products, even if the person is carrying valid credentials from a utility. “One of the biggest hurdles we have is to get the customer to truly believe we are Con Edison,” said Esteban Vasquez, Manger of Small Business Direct Install Program for Con Ed. “Some people have made copies of our badge.” Enabling energy efficiency in the small commercial market has been difficult for not just Con Edison, but for utilities across the U.S. The market is fragmented, and business owners are not facilities managers or sustainability officers -- they’re busy trying to keep their doors open and their customers happy. Because of the chall...

Full article: http://www.greentechmedia.com/articles/read/small-commerc...

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