27 Jul '11, 3pm

Toyota Tops Global Green Brands Ranking

“As corporate citizenship increasingly becomes the norm, green initiatives may be among the most visible and easiest to claim and yet, can be the most challenging to deliver performance against,” said Jez Frampton, global chief executive officer at Interbrand. “We believe the strongest green brands lie at the intersection of performance and perception: their ability to build stronger connections with consumers as a result of actionable and credible environmental practices.”

Full article: http://www.environmentalleader.com/2011/07/27/toyota-tops...

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Once again congrats to @ciscoSystems top ten spot on Interbrand's Best Global Green Brands of 2011! via @greenBiz

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