08 Mar '13, 12pm

Now is the time for major leaps in corporate sustainability

In a column posted in the fall of 2012 entitled, "What's the Big Idea," Chris Guenther and I explored the degree to which vision (a Big Idea) enables sustainability performance and leadership and vice versa. We concluded that it does to a very substantial degree, and that the current era is one suffering for lack of the kind of rhetoric that, when backed by appropriate strategy and operational excellence, paints a picture of the change required and provides inspiration that it can be realized. In the same article we shared the vision-performance-engagement framework SustainAbility uses to assess corporate leadership, by benchmarking 11 attributes, of which the Big Idea is but one. Metrics versus meme Also in that benchmark are metrics and goals. These are essential, and I don't mean to underplay them, but a spate of recent conversations and some recent media stories have m...

Full article: http://www.greenbiz.com/blog/2013/03/08/now-time-major-le...

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