26 Jul '11, 12pm

5 Tips For Selecting A Sustainable Telco Partner

5 Tips For Selecting A Sustainable Telco Partner

Senior IT decision makers, regardless of the industry they work in, are well aware that technology plays, and will continue to play, a leading role in greening their businesses. Yet despite this widespread acknowledgement, some areas of technology are either slow to participate in the sustainability game or are not making their voices heard in what is becoming a crowded market. Telecommunications is one such sector. Recent Verdantix research finds that key decision makers, such as Chief Technology Officers and Heads of Telecoms, are often unaware of what sustainable offerings telecoms providers have, nor do they realize the benefits of such offerings. This suggests that telecoms marketers have some PR homework to do, to ensure that the sustainability benefits of their service lines are communicated to target audiences. In our research on Europe's sustainable telecoms marke...

Full article: http://www.greenbiz.com/blog/2011/07/26/5-tips-selecting-...

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