26 Jul '11, 10am

How Brands are Selling Green in China

China’s insatiable appetite for growth has created some of the world’s most polluted cities and rising concerns about food safety, air quality and health risks associated with heavy industry, according to this video from Thoughtful China. As consumers take a greater interest in “green” behavior, marketers like Coca-Cola are taking a public stand on sustainability issues.

Full article: http://www.environmentalleader.com/2011/07/26/how-brands-...

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