26 Jul '11, 7am

Another day, another success for a well targetted @GreenpeaceUK campaign - John West agrees to sustainable tuna pledge

John West fishermen apparently "endure the worst to bring customers the best", but now it seems that "best" tuna will also be sustainably caught, after the company today announced the launch of a sustainable sourcing programme alongside long-time critic Greenpeace. The leading tinned seafood manufacturer will kick off a staged programme to source 100 per cent of its tuna sold in the UK using properly audited pole and line techniques by 2016, as well as from fleets that pledge not to use fish aggregating devices. FURTHER READING EU promises sustainable fish stocks by 2015 Carluccio's finds green home for old cooking oil The company has developed a "challenging" strategy with Greenpeace, which has been leading a campaign to "name and shame" suppliers that do not use sustainable standards when catching tuna. Paul Reenan, managing director of John West, explained that the new ...

Full article: http://www.businessgreen.com/bg/news/2096650/john-west-ag...

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ANd then there were none!!!!!! WELL DONE !!!! such amazing news jxx @hughsfishfight

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