31 Jul '18, 10am

One-planet prosperity: The business case for addressing 'earth overshoot'

Aug. 1, marks this year’s Earth Overshoot Day , the day of the year by which humanity has exhausted its annual resource budget. Between Jan. 1 and Aug. 1, humanity used more from nature than the planet’s ecosystems are able to renew in the entire year. Running out of planet is a risk. And we believe the answer is "one-planet prosperity." What does this mean? "One planet" is not a metaphor; it's a fact. It is not a goal, but a recognition of our context. Given that, the question becomes "How can we best operate, considering humanity is already demanding more than Earth’s ecosystems renew?" One planet is a given. The only decision is whether we want to go for prosperity or for misery. While the planet is finite, human possibilities are not. Companies can succeed if we apply two of our species’ greatest strengths: foresight and innovation. Earth’s physical constraints are in ...

Full article: https://www.greenbiz.com/article/one-planet-prosperity-bu...

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AI For Earth

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