31 Jul '18, 10am

Are we slowly killing fast fashion?

As Ivanka Trump shutters her clothing line and other fast-fashion labels report plummeting sales, it would appear that 'wallet activism' is working. When news broke last week that Ivanka Trump's women's fashion line was shutting down, the Internet was buzzing with theories about why. Sales were reportedly strong throughout the election year, but once her father took office, they plummeted. Fast Company reported , "Over the last year, the brand’s online sales through Amazon, Macy’s, Bloomingdale’s, and Zappos dropped by nearly 55 percent, according to Rakuten Intelligence, which gathers email receipts from 5.5 million U.S. customers." A widespread boycott launched by Grab Your Wallet at the beginning of 2017 likely played a role. The San Francisco-based campaign "urged people to avoid buying all Trump-related products in protest to ethical violations." But then something el...

Full article: https://www.treehugger.com/sustainable-fashion/are-we-slo...

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