31 Jul '18, 8am

On target: 6 business benefits of setting science-based targets

Science-based targets are undeniably good for the planet. By assisting companies — some of the world’s largest emitters — to align their strategies with the goals of the Paris Agreement, science-based targets help accelerate the transition to a low carbon economy and avoid the worst effects of climate change. But a new YouGov survey of 185 company executives from SBTi committed businesses confirms that science-based targets are good for business, too. Here are six benefits a company can expect to see from setting science-based targets. 1. Brand reputation As consumers become increasingly aware of the effects their choices have on the environment, and ethical consumption continues to grow as a hot topic, a brand’s reputation for sustainability is of paramount importance. Indeed, 79 percent of corporate executives surveyed found a strengthened brand reputation to be one of t...

Full article: https://www.greenbiz.com/article/target-6-business-benefi...

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