25 Jul '11, 8pm

Harvesting Green Marketing Tips from the Farmers Market

Harvesting Green Marketing Tips from the Farmers Market

Over 20 deep on a typical Saturday and more than 50 deep on the 4th of July -- not counting the kids and friends tagging along -- shoppers line up to buy corn at the local farmers market. It goes on like this all morning, until the corn runs out or the market closes. This corn business is fascinating. Who would wait in a line reminiscent of Soviet Russia or the launch of a new Apple product, when corn is available from many other vendors? Was this corn so much better? What if anything could I learn about marketing from the corn-selling champ? Lines are an anathema to me. I typically abandon my shopping efforts when forced to wait. But in the interest of marketing, I stand in line and wait my turn to buy corn. How is the corn-selling champ creating this sales extravaganze? Let's review his tactics using the traditional marketing P's: Product, People, Place Promotion, Price....

Full article: http://www.greenbiz.com/blog/2011/07/25/harvesting-green-...

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