25 Jul '11, 6pm

The dangers of "web 2.0" enthusiasm in #sustainability reporting @dunstanhope #csr

I’ve been a proponent of increased sustainability reporting and transparency since the late 1990s. I produced one of the world’s first “written-for-the-web” sustainability reports while at BT in 2001. I’ve also been heavily involved in the recent internet and human rights agenda, advising Google, Yahoo, and Microsoft on freedom of expression and privacy issues. With a background like that, I should be enthusiastic about the prospects of “new media” and “web 2.0” for sustainability reporting, but I’m not. Let me describe why. My main concern with the current enthusiasm for “web 2.0” approaches to sustainability reporting is that it risks confusing two related but distinct concepts: reporting and communications. To understand this risk, it’s helpful to remind ourselves of the “why” and the “what” of sustainability reporting. Sustainability reporting exists to help stakeholde...

Full article: http://www.bsr.org/en/our-insights/blog-view/the-danger-o...

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