25 Jul '11, 8am

Could cabbies become eco-driving ambassadors?

Taxi drivers are notorious for being independent thinkers and more than a little opinionated, but now a new study is seeking to harness those qualities and turn cabbies into fuel efficiency ambassadors, even floating the idea of financial incentives to those who promote green policies to their passengers. A study being published this week by the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) is to act as the centrepiece of Shell's Smarter Cab Drivers project, which is designed to encourage the widespread and long-term adoption of eco-driving across the UK. FURTHER READING Government predicts EV sales to pick up next year Free BusinessGreen webinar to outline employee engagement best practice Jonathan Rowson, head of the Social Brain Project at RSA, told BusinessGreen that cabbies were the ideal target for instigating behavioural change because...

Full article: http://www.businessgreen.com/bg/news/2096155/cabbies-eco-...

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