25 Jul '11, 7am

From grey to #green: Where does your #CSR sit?

From grey to #green: Where does your #CSR sit?

CSR: grey or green? No longer can organisations hide behind “greenwash” or “CSRwash.” Social media has limited this, and as Erin Schrode so brilliantly pointed out at the Sustainable Brands conference , "you can’t fool us, our search skills are too good; we want transparency and authenticity." Back in 1910, Patrick Geddes a Scottish polyglot thinker, Godfather of Town and Country Planning and purveyor of triptychs coined the expression of Place, Work and Folk. We have come a long way since, and now have a new sense of triple bottom line thinking, but keeping the original triple line thinking of Place, Work and Folk as central drivers grounds any organisation within its environment. Indeed focus is now on embedding CSR and sustainability into business… moving from a bolt-on approach to CSR to one that is the heart and soul of the business. Over the last two decades and more...

Full article: http://www.csrwire.com/blog/posts/63-from-grey-to-green-w...

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