25 Jul '11, 1am

“Today’s food system is unfair, ineffective and operates beyond ecological limits,” @markpeterlee on Marc Gunther's blog:

“Today’s food system is unfair, ineffective and operates beyond ecological limits,” @markpeterlee on Marc Gunther's blog:

“Today’s food system is unfair , ineffective and operates beyond ecological limits ,” Mark Lee says, via email. “Unfair in that some 925 million are malnourished… “Ineffective in that there are enough calories out there to feed everyone, but we fail to do so (and if we fail to do so for 7 billion, how will we cope with 9-10 by mid-century?)… “Beyond ecological limits in too many ways too count – freshwater use, soil degradation, climate impacts, you name it.” Mark is not an environmental activist. He’s the executive director of SustainAbility , a think tank and strategy consultancy that has worked with such food industry clients as Chiquita, Coca-Cola Kellogg’s, Mars and McDonald’s, Nestle, Starbucks and Unilever. He approached me because Sustainability recently released a report called Appetite for Change , about the food industry and how to fix it. I’ve been writing a lo...

Full article: http://www.marcgunther.com/2011/07/24/we-need-to-fix-the-...

Tweets

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