11 Jul '18, 1pm

Italians ask Starbucks to serve coffee in reusable cups

Italians ask Starbucks to serve coffee in reusable cups

With Starbucks poised to open its first store on Italian soil this fall, there is concern about the environmental impact of so much coffee-related trash. Starbucks is set to open its first-ever store in Italy this September. For many, it feels like an incongruous pairing, the American beverage giant setting up shop in the land of the finest espresso. The Italians, known for their emotiveness, are not mincing words in their reactions to Starbucks' announcement. But for one organization called Comuni Virtuosi ("virtuous municipalities"), the concern is less about the "cat pee" coffee or the "soup bowl"-sized servings, and more about what Starbucks' presence in Milan will do to the environment . Starbucks is responsible for 4 billion disposable coffee cups going to landfill every year. The company has made promises in the past to come up with a better cup, one that can be rec...

Full article: https://www.treehugger.com/corporate-responsibility/itali...

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