10 Jul '18, 9pm

When a Sustainability ‘Concept’ Proves Its Point, Do We Still Need It? https://t.co/uPoZpXvsbJ

When a Sustainability ‘Concept’ Proves Its Point, Do We Still Need It? https://t.co/uPoZpXvsbJ

Twenty-five years after the term “triple bottom line,” or TBL, was coined by John Elkington, the author and environmentalist has announced a “recall” on the phrase. John Elkington came up with the phrase 25 years ago as a way for companies to begin considering social and environmental performance in addition to economic performance; two weeks ago, Elkington wrote in the Harvard Business Review that he is asking for a “strategic recall to do some fine tuning,” believing that the idea of the TBL is not going far enough and must be reevaluated. But another environmental expert, Stephen Ashkin of The Ashkin Group, disagrees that a new concept is necessary. Sustainability, having proven its worth, is no longer just a concept, and no such fine-tuning is needed, he says. Out with the Old… The sustainability sector has grown rapidly – it now stands at around $1 billion in annual r...

Full article: https://www.environmentalleader.com/2018/07/when-a-sustai...

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