28 Jun '18, 1pm

via @SustainBrands

via @SustainBrands

Tweet Image credit: Shelton Grp Related: Marketing and Comms Marketing/Communications/Media When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change? A nationwide survey of over 1,000 consumers released today by Shelton Group lends some insight. “Brands & Stands: Social Purpose is the New Black ” analyzed how consumers view the growing wave of companies jumping into the political arena. It found that not only do consumers approve of corporate activism, it makes a smart investment for businesses: 64 percent of those who said it’s “extremely important” for a company to take a stand on a social issue said they were “very likely” to purchase a product based on that commitment . The key for brands is aut...

Full article: http://www.sustainablebrands.com/news_and_views/marketing...

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