23 Jul '11, 8pm

The Rise of Information-Based Cleantech

Existing channels and markets for energy, water and materials are quite often decades old. They operate inefficiently, through intermediaries who aren't very good at (and often have no incentive to get good at) figuring out how to incorporate new clean technologies into their offerings. But they're deeply entrenched as key channels, market makers, etc. in these markets, because of existing relationships, and lack of information available to customers, as well as regulated restrictions in some geographies. Those first two factors are ripe for cannibalization by web-based approaches. We're seeing an increasing rise in B2B cleantech-focused purchasing platforms, B2C e-commerce sites, and other examples of disintermediation in action. Basic market creation and market reinvention is badly needed in these sectors. And if done right, can have some really attractive positive feedb...

Full article: http://www.greentechmedia.com/cleantech-investing/post/th...

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