28 Feb '13, 11am

GreenBiz Forum: Sustainability is Missing a Good Story and the Right Metrics

The quantitative side of the forum was led by the research firm Trucost , which is focused on natural capital valuations and sustainability metrics and has partnered with GreenBiz Group in the making of the State of Green Business report for 2013. Richard Mattison, the company’s CEO, provided the audience with some thought-provoking data, including the fact that if companies had to pay the full cost of their environmental impacts, it would cut profits by around 40-50 percent. In a separate workshop (Valuing natural capital: the EP&L Journey), participants learned from Mattison and Libby Bernick, Senior VP at Trucost, about the value and potential of EP&L , one of the most interesting developments in sustainability accounting.

Full article: http://www.triplepundit.com/2013/02/greenbiz-forum-sustai...

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