23 Jul '11, 1am

How can marketers make "being green" fun for consumers? Check out this article for more info:

By Jacquelyn Ottman Tom’s of Maine can make the toothpaste more natural, but they can’t force consumers to turn the water off when they brush. Coke can make the bottles recyclable , but only consumers can drop them in the blue bin. Sun Chips can make the bags compostable, but only consumers can see that they get to a composting pile instead of a trash can. Communications can fill these gaps. With life cycle risks escalating over time, green marketers must now educate their consumers on how to use and dispose of their products responsibly. And empirical evidence suggests consumers are willing to listen to these messages. As I suggested in my kick-off speech to Sustainable Brands ’11 last month, use the following tested strategies to engage your consumers. Provide feedback The now familiar dashboard feature on Toyota’s Prius provides real-time information on the fuel efficie...

Full article: http://www.triplepundit.com/2011/07/consumers-share-respo...

Tweets

58 Percent of Consumers Prefer Organic : TreeHu...

treehugger.com 23 Jul '11, 9pm

Each month Thompson Reuters surveys about 3,000 people on varying health issues and this month the questions revolved arou...

58 Percent of Consumers Prefer Organic

treehugger.com 23 Jul '11, 9pm

Each month Thompson Reuters surveys about 3,000 people on varying health issues and this month the questions revolved arou...

58 Percent of Consumers Prefer Organic: Photo: ...

treehugger.com 23 Jul '11, 9pm

A recent Thompson Reuters poll found that 58 percent of consumers prefer organic to conventional foods if given the choice...

How Consumers Can Share Responsibility for Gree...

triplepundit.com 14 Jul '11, 12pm

If you follow the line that stands out like the Empire State Building, you’ll see that the key energy-related impact of la...

Survey: Consumers prefer gasoline vehicles, EVs come in dead last

Survey: Consumers prefer gasoline vehicles, EVs...

green.autoblog.com 22 Jul '11, 4pm

Mineta Transportation Institute Survey: Which Alternative-Fuel Vehicles Do People Prefer? Gasoline Vehicles Still on Top; ...

@Public_Citizen asks 2 make online appliance re...

earthjustice.org 22 Jul '11, 4pm

Groups ask FTC to take the mystery out of appliance information Today, we begin with a quiz: Q: Which of the following sho...

S'pore-Msia World Cup qualifier: Can you believe 5-3?

S'pore-Msia World Cup qualifier: Can you believ...

tnp.sg 24 Jul '11, 3am

Qui Li scores one and sets up two more, as Singapore storm past arch rivals. Despite a knee injury, he was expected to be ...

What is the Fair Tax? Can it Help us?

care2.com 23 Jul '11, 11pm

Saturday July 23, 2011, 6:20 am What Is The Fair Tax? The Fair Tax proposal is a comprehensive plan to replace federal inc...

Not one, but whole group of teachers make fun of special needs student on #Facebook

Not one, but whole group of teachers make fun o...

singaporeseen.stomp.com.sg 22 Jul '11, 3am

was outraged to learn that some teachers were making fun of a Primary 5 special needs boy on Facebook.. According to a New...

58% of U.S. Consumers Prefer Organic Food, Surv...

organicconsumers.org 23 Jul '11, 5pm

Organic Consumers Association · 6771 South Silver Hill Drive, Finland MN 55603 · Contact Us Activist or Media Inquiries: 2...

Social Responsibility is Green: Socially responsible products and consumer awareness can change the world.

Social Responsibility is Green: Socially respon...

care2.com 28 Jul '11, 3pm

When I was little, my sister taught me that when all the numbers on the digital clock were the same (1:11, 2:22, 3:33, you...

How Congress Can Spur Building Efficiency for $4M a Year

How Congress Can Spur Building Efficiency for $...

greenbiz.com 22 Jul '11, 12pm

As the debt ceiling negotiations lurch forward and backward in Washington, I'm happy to report a recent and welcome showin...

5 Reasons Why the Chamber of Commerce Can Be a Force for Green

5 Reasons Why the Chamber of Commerce Can Be a ...

greenbiz.com 20 Jul '11, 12am

This week in Las Vegas, the Business Civic Leadership Center (BCLC) -- the U.S. Chamber of Commerce 's corporate citizensh...

S'pore can bridge trade gaps between China and India

S'pore can bridge trade gaps between China and ...

channelnewsasia.com 22 Jul '11, 2pm

SINGAPORE : Singapore is poised to play a role in bridging trade gaps between China and India. That is according to expert...

Too darn hot? Make your own ice-cube "bling" in...

ecouterre.com 23 Jul '11, 6pm

Summer swelter cramping your style? Don’t sweat it. Design duo 01Mathery has devised a do-it-yourself solution that even t...