22 Jul '11, 3pm

How @Recyclebank is Accelerating Behavior Change - interview with Ian Yolles, CSO @ianyolles

Prior to joining RecycleBank, Ian was a co-founder and Vice President of Marketing and Brand Communications at Nau, an innovative social venture apparel company in Portland, Oregon. Prior to Nau, Ian worked as a marketing professional at two of the most successful sports apparel companies in the world, Nike and Patagonia. At Nike, he served in a succession of senior brand marketing roles including Director of Apparel Marketing, Director of Digital Marketing and Director of Brand Marketing. While at Patagonia, Ian was responsible for product development, marketing and brand management across all distribution channels. Before joining Patagonia, Ian pursued his interest in innovative business practices as the Director of Social Inventions and member of the executive leadership team for The Body Shop Canada. During the early part of his career he merged his passion for the out...

Full article: http://www.sustainablelifemedia.com/news_and_views/articl...

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Information Behavior & Mental Models

searchengineland.com 24 Jul '11, 2am

Last month I wrote about emotion and web site design in Creating An Emotional Response From Your Web Site . How often do y...