22 Jul '11, 9am
The Perk Imperative: Rewarding Employees is More than Just Nice… It’s Profitable
This was not a revelation for tech industry leaders who, no doubt, had long known or suspected that their success was correlated to their priority on their own workforce. It was, however, a revelation for companies outside the tech industry who had, until recently, seen employee rewards and benefits solely as a cost driver. Now that there were trusted organizations claiming that employee rewards were key to business success, many started rethinking the way they care for their staff. More and more, companies whose employees once enjoyed no perks but the occasional free donut are rewarding their workforce with free lunches, gym memberships, laundry services, etc. etc. etc. Even at smaller and medium-size businesses, generous perks are now the rule—no longer the exception. Successful companies know that rewarding employees is more than just nice: it’s profitable.