31 May '18, 10am

Grocer fights food waste by getting rid of best-before dates

Grocer fights food waste by getting rid of best-before dates

Tesco reasons that people will be less inclined to toss fruits and vegetables if they have to assess them, rather than rely on an arbitrary printed date. British grocer Tesco is removing best-before labels from its store-brand produce in an effort to reduce food waste. The decision is based on a recent survey conducted by the National Federation of Women's Institutes, which found that less than half of respondents understand what best-before dates mean. Tesco reasons that, by getting rid of them altogether, people will be more likely to assess a food's integrity before discarding. Tesco's head of food waste, Mark Little, said in a press release : “We know some customers may be confused by the difference between ‘Best Before’ and ‘Use By’ dates on food and this can lead to perfectly edible items being thrown away before they need to be discarded. We have made this change to...

Full article: https://www.treehugger.com/green-food/grocer-gets-rid-bes...

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