21 Jul '11, 4pm

Why You Should Avoid Mass-Produced Tomatoes

Why You Should Avoid Mass-Produced Tomatoes

I’m going to try to never again buy a supermarket tomato. Partly that’s because they have so little taste -- a sad fact I’m reminded of every summer when we buy our tomatoes at a local farmer’s market. Any resemblance between a locally-grown tomato and the industrial tomatoes sold in supermarkets and restaurants, particularly in winter, is strictly coincidental. Mostly, though, it’s because I now understand what goes into the production of a tomato in Florida -- the nation’s No. 1 tomato-growing state, which supplies virtually all of the fresh, field-grown tomatoes sold between October and June. That’s thanks to a terrific new book called, appropriately, Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit. This eye-opening expose by veteran food writer Barry Estabrook , who formerly contributed to Gourmet, now writes for The Atlantic and blogs a...

Full article: http://www.greenbiz.com/blog/2011/07/21/why-you-should-av...

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