21 Jul '11, 10am

Radical Confidence: Thinking Differently to Create a Greener Planet

Radical Confidence: Thinking Differently to Create a Greener Planet

So we are counting down the top four most effective ways to transform markets to green buildings as I wind down my weekly column to make time for developing a book based on the concept of market transformation. The framework for these articles has been Donella Meadows ' seminal piece "Leverage Points -- Places to Intervene in a System ," which describes in ascending order the most effective ways to transform a system. Two weeks ago I talked about changing the structure of the system and last week about changing the goals. But where do goals come from? Bear with me, I know the air is getting a bit thin up here, but the source of the system's goals comes from peoples' general mind-set, usually expressed by the unbearably wonky word "paradigm." Einstein recognized that everything we create emanates from our worldview; he understood that without changing our thinking, we won't...

Full article: http://www.greenbiz.com/blog/2011/07/21/radical-confidenc...

Tweets

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