20 Jul '11, 12pm

Shelton Group's Research: The Green Tipping Point is Here

: A green tipping has been reached. Going green is a trend growing in importance to consumers searching for solutions that enhance their lives and their families’ lives. But what motivates individual consumers to buy green varies greatly. Not everyone is interested in every green product. There is great variation among consumers on what is driving them to make a green product purchase. And broadcasting just one green message has very limited value compared to the ability of a business to offer messaging tailored to the various types of consumers seeking to buy their green products.

Full article: http://www.triplepundit.com/2011/07/shelton-group-green-t...

Tweets

Green Financing: More than a Trend

environmentalleader.com 20 Jul '11, 2pm

Roland W. Chalons-Browne is President and CEO of Siemens Financial Services GmbH; Munich. Based in Munich, he is responsib...

The Astounding Potential of a Solar Energy Tipping Point (Video)...

The Astounding Potential of a Solar Energy Tipp...

treehugger.com 15 Jul '11, 4pm

Apologies about the annoying ad—but once you get to the interview with Jeremy Leggett, he says something very simple, but ...

Homemade Computer Crafted with Legos, Crunches Numbers for Medical Research #Gadgets via @jaymiheimbuch

Homemade Computer Crafted with Legos, Crunches ...

treehugger.com 19 Jul '11, 4pm

We've written before about opportunities for helping out in scientific research by donating your computer during its down ...

Love your outfit! New Outfit Post taken by my Mom!

songofstyle.blogspot.com 21 Jul '11, 7am

Unfortunately, I don't own any pair of shoes that are green nor a green bag. Otherwise, this could've been a perfect green...

Factual: The B2B Demographic Research Artist’s New Best Friend: Any demographic research artist worth their salt...

Factual: The B2B Demographic Research Artist’s ...

searchenginewatch.com 19 Jul '11, 12pm

Any demographic research artist worth their salt knows and loves the awesome power of online directories and lists. Just t...

Green Marketing Is Over? Discuss.

Green Marketing Is Over? Discuss.

greenbiz.com 18 Jul '11, 12pm

Is green marketing "over"? That's a case I made several weeks ago , and it's stirred up quite a conversation, online and o...

Orcas in Captivity: A Tipping Point? @SeaWorld over the past year and a half

Orcas in Captivity: A Tipping Point? @SeaWorld ...

wdcs.org 25 Jul '11, 3pm

It has been nearly a year and a half since SeaWorld trainer Dawn Brancheau was tragically killed by a 12,000 pound orca na...

Pirates disrupting climate change research

eco-business.com 17 Jul '11, 8am

Piracy in the Indian Ocean is hampering the efforts of climate change researchers to the point where they have had to call...

The Green kids - TODAYonline

todayonline.com 26 Jul '11, 10pm

IN THE Lorax, a children's book by Dr Seuss, a creature known as the Once-ler sets up shop in a fantastical forest. Using ...